Settled

From the very beginning, Larisa and Pam—two veterans of The Home Edit—had a vision for something different: a luxury home organization service that would feel less like tidying up and more like finding peace in your surroundings. They came to me with a business plan and a spark of passion, but the brand needed a voice and personality to match the caliber of their work. Together we built Settled from the ground up, crafting a visual identity and verbal system that spoke to elite clientele in New York City and beyond.

I developed the logo, tone of voice, and website design—brought to life online by our friends at Leverage—and have continued to collaborate with the founders on presentations and brand expressions as the company expands nationally. Settled now stands apart in a crowded space, positioned not just as organizers, but as curators of calm and luxury for a discerning audience.