Tell your story,
before they tell it for you.
Tell your story,
before they tell it for you.
I partner with trade associations, energy coalitions, and independent expenditures to lead bold, creative campaigns that define the narrative, shape public opinion, and win on message – before it's too late.
I partner with trade associations, energy coalitions, and independent expenditures to lead bold, creative campaigns that define the narrative, shape public opinion, and win on message – before it's too late.
Big ideas backed by winning creative
Big ideas backed by winning creative
When the stakes are high, you don't need a junior strategist or bloated agency layers. You need bold creative leadership, precise execution, and a team that's ready to win.
When the stakes are high, you don't need a junior strategist or bloated agency layers. You need bold creative leadership, precise execution, and a team that's ready to win.
Strategy
I step in as an extension of your leadership team—bringing clarity, message discipline, and campaign firepower. Every engagement starts with strategic alignment: what we’re building, why it matters, and how we’ll measure success. This isn’t surface-level advice. This is founder-level thinking paired with CMO-level action.
Strategy
I step in as an extension of your leadership team—bringing clarity, message discipline, and campaign firepower. Every engagement starts with strategic alignment: what we’re building, why it matters, and how we’ll measure success. This isn’t surface-level advice. This is founder-level thinking paired with CMO-level action.
Creative
Once the strategy is locked, we build the thing right. I direct every piece—brand, website, video, content—and ensure it’s aligned to a clear message and measurable goal. You don’t have to manage vendors or explain your vision twice. You sign off on the plan, and I lead the campaign to success.
Creative
Once the strategy is locked, we build the thing right. I direct every piece—brand, website, video, content—and ensure it’s aligned to a clear message and measurable goal. You don’t have to manage vendors or explain your vision twice. You sign off on the plan, and I lead the campaign to success.
Advertising
With media buyers, data analysts, and ad strategists on deck, I help you turn bold creative into real growth. We’ll set the budget together, track performance in real-time, and scale what works. No fluff, no wasted spend—just smart advertising engineered for impact.
Advertising
With media buyers, data analysts, and ad strategists on deck, I help you turn bold creative into real growth. We’ll set the budget together, track performance in real-time, and scale what works. No fluff, no wasted spend—just smart advertising engineered for impact.
Select Clients
“If you don’t design it, you leave it to chance.”
Brian Athey is one of the most trusted creative strategists in American politics and advocacy. For over two decades, he’s helped trade associations, national campaigns, and Fortune 500 coalitions shape public opinion and launch message-driven campaigns. As a Fractional CMO, he partners directly with executives to lead strategy and oversee execution across brand, content, web, and advertising.
When the message matters. Brian's the one organizations call to get it right.
“If you don’t design it, you leave it to chance.”
Brian Athey is one of the most trusted creative strategists in American politics and advocacy. For over two decades, he’s helped trade associations, national campaigns, and Fortune 500 coalitions shape public opinion and launch message-driven campaigns. As a Fractional CMO, he partners directly with executives to lead strategy and oversee execution across brand, content, web, and advertising.
When the message matters. Brian's the one organizations call to get it right.
From messaging to momentum,
Choose your level of firepower.
From messaging to momentum,
Choose your level of firepower.
Whether you need a strategic advisor or a fully embedded CMO, I bring the vision, leadership, and creative horsepower to build campaigns that win.
Whether you need a strategic advisor or a fully embedded CMO, I bring the vision, leadership, and creative horsepower to build campaigns that win.
Strategic Advisor
$3,000/month
For in-house teams who need clarity, not headcount.
90-min kickoff strategy session
Monthly 1:1 leadership calls
Custom 90-day campaign roadmap
Slack/email access for async feedback
Access to templates, frameworks, and systems
CMO + Creative Ops
$9,000/month
For organizations that need a plan—and a team to execute it.
Everything in Tier 1
Bi-weekly 1:1 leadership calls
Decision intelligence and SEO strategy
Creative Direction (video, brand, web, content)
Performace-driven media buying
Access to my full production team
Executive Growth Partner
$15,000/month
For national orgs and high-stakes campaigns with no room for misfires.
Everything in Tier 2
Weekly executive alignment calls
Funnel strategy: ads → content → conversions
Full campaign architecture + team leadership
KPI dashboard + quarterly reporting
Audience intelligence + predictive data
AI advisory + automation strategy
"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas
"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas"Having worked with dozens of designers over the last decade, Brian stands alone in his ability to execute an idea from infancy to full maturity. I trust him with all of my most significant projects and contribute our working relationship directly to the success of my ventures."
Matt Oczkowski
Founder, HUMN Behavior
“We started a conversation with Brian about leveling up our company brand, and before we knew it we had a clearer mission, a vastly improved logo, and some awesome marketing pieces including a new website. He helped us change the trajectory of our entire company. We should have done this a lot sooner!”
Spencer Nichols
Founder and CEO, Paystar“Brian helped me see the bigger opportunity, and with that came unexpected momentum. From naming my company to designing the UX and UI, Brian took me from zero to sixty fast. I wish we could have worked together more, but Worth It got acquired. Not the worst problem to have!”
Jason Kaminsky
Founder, Worth It“After one meeting, Brian was able to translate the value of my application more clearly than I could. He named it, branded it, solved the app design for my software developers, and produced a pitch deck to help me start raising capital...in like 3 weeks.”
Harmon Murphy
President, FracSure“Professional presentation is a huge differentiator for us. The brand guidelines, client touchpoints, and company landing page Brian created for us boosted our credibility and made us stand out from our competitors. We were able to get traction quickly and attract investors – translating to huge growth for our company.”
Will Ditto
Founder, Concentric Oil and Gas
Frequently asked questions
Frequently asked questions
What type of organizations do you usually work with?
What type of organizations do you usually work with?
What level of support do you offer to our communications and marketing strategy?
What level of support do you offer to our communications and marketing strategy?
Are there any additional fees associated with the per month pricing?
Are there any additional fees associated with the per month pricing?
How am I billed for creative and advertising?
How am I billed for creative and advertising?
What is the typical turnaround time for creative production?
What is the typical turnaround time for creative production?
Is there a limit to how many requests I can make?
Is there a limit to how many requests I can make?
What if I don’t like the design?
What if I don’t like the design?
Do I get access to detailed advertising reports?
Do I get access to detailed advertising reports?
Book a 15-min intro call
Book a 15-min intro call