Memvy

The founders of Memvy came to me with a vision that was as intimate as it was ambitious: create a platform where families could preserve their stories and memories across generations. From the start, I led the full brand expression—designing the logo, building brand standards, shaping the verbal identity, and mapping the website and app flow.

To take the experience further, I partnered with my great friend and talented designer Dalia Steichen, who finalized the site design and built out the app’s user interface, while the team at Leverage brought the product to life with technical execution. Together we created a brand and platform where every touchpoint—visual, verbal, and digital—balances warmth with clarity, delivering on Memvy’s promise to be the future of remembering the past.