Fracsure

In the oil and gas industry, operational downtime can mean millions lost. The team behind Fracsure approached me to help translate a complex vision—an all-in-one monitoring and communication platform for well sites—into a brand and product experience that felt intuitive in the field. I named the company, designed the brand identity, and built sales collateral and pitch decks to help gain investor traction, while also creating a streamlined, map-based interface that gave both leadership and field teams a shared view of well status.

With real-time alerts, approval workflows, and in-app messaging, the platform reduced costly shutdowns, increased safety, and gave energy teams a clear path to greater efficiency. By grounding the system in clarity and usability, Fracsure became a product that crews wanted to use—not one they were forced to.