BPN Website

Bare Performance Nutrition (BPN) is one of the fastest growing supplement and performance brands in the country, rooted in Austin, Texas. At a pivotal moment in their trajectory, CEO Nick Bare brought me in to rethink the brand’s eCommerce experience and translate BPN’s energy into a digital platform built for scale. Working alongside the internal team, I redesigned the full user journey and updated the interface, creating a site that could match both the intensity of the brand and the demands of rapid growth.

That collaboration sparked an ongoing partnership: I’ve since led updates to customer onboarding, designed their proprietary training app, and helped launch their flagship product, G1M Sport+. Each project has reinforced BPN’s reputation as a brand built not just on supplements, but on a culture of performance, authenticity, and relentless momentum.